The objective of the EM2.0 project is to create a training course devoted to a new generation of export manager. The Export Manager 2.0 represents the evolution of the traditional export manager, empowered by updated knowledge of new and innovative WEB/ICT tools for export.
Funded under the European Commission Lifelong Learning Programme - Leonardo Da Vinci, the project is developing a training course which aligns the most advanced web/ICT related solution for Export with the state of art of Export Management theory.
The EM2.0 will neither reproduce the traditional EM theory, nor existing web marketing training course. It will coherently read the web/ICT related tools with a view of the export needs of companies, aiming at improving export opportunities for EU SMEs.
The result will be a training course available to VET institutions (already running EM courses or not), with the purpose of integrating their VET offer for Export Managers. This will instantly improve the quality of training offer devoted to European companies, new generations of export manager and export consultants.